BIRTH OF THE SAMP
Foundation of the Société d'Application de Matières Plastiques by Gaston Beauchef (graduate from a prestigious business school in Paris), Georges Bourguignon (wholesaler) and Monsieur Perradin (technician and inventor) at 10, Rue du Lac in Annecy, France. Their big dream was to patent eyewear. June Houghton, the American wife of Gaston Beauchef, worked at the United Nations in Geneva and typed all their letters out in English. There was no optical industry in Annecy and their equipment in the early days was minimal to say the least: three chairs, a table and a hired typewriter!